Specialty Publishing Day

San Francisco, CA

Apr 25, 2005

Join your colleagues for a one-day meeting in San Francisco to find out the latest in what's working in specialized-information publishing, network with your peers and hear best ideas and tips from your colleagues in the industry!

Sponsored by the Newsletter & Electronic Publisher's Association Northern California chapter.

Venue:

Hotel Nikko San Francisco
222 Mason Street
San Francisco, CA  94102
415-394-1111
www.hotelnikkosf.com

Program:

9:30 - 10:00 AM * Registration and Coffee

10:00 - 10:45 AM * Roundtable Discussions
(choose one table topic)
1. Audio Conferences - Leslie Davidson, Davidson Direct
2. E-mail Marketing - Craig Huey, Creative Direct Marketing Group, Inc.
3. E-Publishing - Tim Baskerville, Kagan
4. Telemarketing - Torry Burdick, Infocom Group

10:45 - 11:00 AM * Moderators Share Best Ideas from Roundtables

11:00 - 11:45 AM * What's Working in Publishing & Marketing Panel
Patti Wysocki, NEPA (moderator)
Tim Baskerville, Kagan
Matt Humphrey, Employer Resource Institute
Jim Sinkinson, Infocom Group

Noon - 1:00 PM * Buffet Lunch

1:15 - 2:00 PM * New Product Development
Torry Burdick, Infocom Group

2:00 - 3:30 PM * Profitable Online Marketing:  Avoiding Costly Blunders
Craig Huey, Creative Direct Marketing Group, Inc.

3:30 - 4:00 PM * Break

4:00 - 4:45 PM * Profit From the Web
Jim Sinkinson, Infocom Group
Peter Yessne, Staffing Industry Analysts

4:45 - 5:00 PM * Q&A; Discussion

Cost to Attend:
$129 per person for NEPA members
$179 per person for non-members

To Register: 
Phone:  Call NEPA at (703)527-2333 or (800)356-9302
Online:  http://www.newsletters.org/forms~id~20.cfm

http://www.newsletters.org/eventsOpen~id~17.cfm